14 years in advertising. Some years longer than others. 12 years as a direct marketer. 7 years in interactive. 3 kids. 1 wife. And a serious passion for good ideas and measurable results.
With time spent as the Director of Client Services at Beyond Interactive as well as Director of Online Acquisitions at Classmates.com results have driven every campaign I have touched for the better part of a decade. I don’t believe in starting campaigns without knowing what we need to measure. And I don’t even want to waste good ideas and great talent on clients who aren’t willing to take the results and make their business better.
I hate spending other people’s money. Unless it can make more. Then they ask me to spend it again. In 2005 Nielsen says I delivered over $143MM in online media value. Strange thing about it is that I spent less than $30MM to do it. Direct marketers like that. CFOs love those numbers. CEOs notice.
I live in Ann Arbor, Michigan. It’s cold. It’s hot. It’s gloomy. It’s bright. It’s perfect. I can see the 9th hole of my golf course from the front door. My kids like me. My wife still loves me. And I love campaigns that deliver results.
