Creative isn’t a thing. It is a process. It starts with our experience and a knowledge of our clients’ product. It is born out of our collective experience. We aren’t in love with every ad unit. We know it may not live long. We test and move on.
We start with elements. Each ad unit is made up of individual elements. These elements have one-third of a second to entice, inform and enlighten a consumer. If they don’t do that as an ad unit then we move on to the next combination. Each variable is individually evaluated for effectiveness. It doesn’t matter what we like. It only matters what works. In the end, we like what works.
Check out examples of our creative. It has been clicked on, tested, measured, revised and tested again until it moves a consumer from a publisher’s site to our clients’ landing page and through their check out process. We measured it at every step. We know it works.
